American Express mobile

American Express came to us looking for ideas for their mobile channel. Already early adopters of this technology, they were searching for something beyond simple text messaging. We suggested a host of ideas ranging from brand-building to a mobile digital wallet to increasing productivity of a user’s downtime. We presented these ideas by using personas tied to individual American Express credit cards. The cards are loosely based on a particular lifestyle and using these personas helped illustrate real-world situations and characters.

Gary Pescolla | IN:NYC cardholder

The theme of this persona was “Access.” Below is a screenshot of the web presentation—a section for each card with a corresponding image gallery of Gary’s situational narrative.

American Express - Access American Express - Access American Express - Access American Express - Access

American Express - Access

Howard Michaels | JetBlue cardholder

The theme of this persona was “Distressed Inventory.” Below is a screenshot of the web presentation—Howard’s situational narrative.

American Express - Distressed Inventory American Express - Distressed Inventory American Express - Distressed Inventory American Express - Distressed Inventory

American Express - Distressed Inventory

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date posted icon Work completed: June 2006
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