One Digital poster

While at One Digital in São Paulo, I made a 2×3 meter poster for the studio as a branding piece. One Digital’s secondary logo/tagline was the “not equal to” sign (≠). One Digital: There is no equal.

I began with the name of the studio in it’s simplest form (ONE.) and repeated it at a legible size if you were standing next to the poster. However, from afar the gaps would fill in and the reverse of the ≠ symbol would be the identifiable form. Also, the closer or farther away a person was, the more or less they would see repeated patterns appearing like waves (see detail below).

Since the studio was primarily an interactive shop, it was my goal to express this in a print environment. I feel like I accomplished this by fact that the poster would essentially “change” depending on how far or close the person was to the poster, and from both perspectives, the idea was always present.

Work completed: February 2004
Tagged as: illustration, poster, print